Global consumer goods firms must commit to learning, change and innovation if they want to retain a consumer following across Asia. The latest edition of Ideas for Action outlines all the factors to consider to ensure that Asian consumers continue to choose global brands.
How to win in Asia’s consumer markets
Once seen as superior by Asian consumers, well-known global brands are now taking a backseat compared to locally manufactured products that have their finger on the Asian customer’s pulse. Global consumer goods companies must catch up with their local competitors if they want to retain a stake in the fast-growing and lucrative markets in China, Vietnam, Indonesia and beyond.
Think:Act Ideas for Action
Global consumer goods firms must commit to learning, change and innovation if they want to retain a consumer following across Asia. The latest edition of Ideas for Action outlines all the factors to consider to ensure that Asian consumers continue to choose global brands.
GET AHEAD ACROSS ASIA
Stay competitive in Asia’s diverse consumer markets now and in the future with key partnerships and new business strategies that help secure the appeal of global brands.
“History is now repeating itself, but ... on a much larger scale due to digitalization.” Julien Bourdinière, Senior Partner, Consumer Goods & Retail, Roland Berger Southeast Asia
“With the help of local partners, we must obtain extremely granular consumer insights.” Hugo Texier, Partner, Consumer Goods & Retail, Roland Berger Southeast Asia
The latest edition of Think:Act Magazine takes the long view by exploring enduring business themes from past decades through a new lens of pertinence for the next 20 years.
