"Aftersales pricing during a crisis"
December 2, 2020 | 4:00-5:00 pm CET
Crises are a time of intense pressure, unknowns, and extreme change, so having the right tools in your toolbox is critical to surviving and growing.
Pricing, if executed cautiously and with the proper market intelligence, can be an important lever to manage cash flow, protect margins, react to inventory fluctuations, and adjust to supplier cost increases.
During this session we will discuss key strategies that OEMs and Tier 1 suppliers of spare parts for highly-engineered machinery can take to leverage downtime and protect the bottom line when crisis hits:
We are not making any specific recommendations that participants act in a certain way, but rather are investigating potential techniques that we think each participant will find helpful as each one of them makes their own pricing and marketing decisions individually. The best decision for one of them might not be the best for everyone else.
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