Register now for our webinar:

"Aftersales pricing during a crisis"

December 2, 2020 | 4:00-5:00 pm CET

Crises are a time of intense pressure, unknowns, and extreme change, so having the right tools in your toolbox is critical to surviving and growing.

Aftersales pricing during a crisis

Pricing, if executed cautiously and with the proper market intelligence, can be an important lever to manage cash flow, protect margins, react to inventory fluctuations, and adjust to supplier cost increases.

During this session we will discuss key strategies that OEMs and Tier 1 suppliers of spare parts for highly-engineered machinery can take to leverage downtime and protect the bottom line when crisis hits:

  • Outlook on industry megatrends and how these megatrends become particularly crucial during crises
  • Managing excess or shortages of internal resource capacity during crises to "get your house in order"
  • Critical tools needed to be agile and react quickly without delay when crisis hits
  • Using tactics like yield-based and lifecycle-based pricing, as well as targeted promotions
  • Moving towards dynamic competitive data gathering to quickly monitor market price position
  • Assessing when to act versus wait, and ensuring that pricing strategies always promote joint wellbeing
  • Predicting channel structure changes as fallout from crises, and modeling impacts to profitability
Please join us on December 2, 2020 at 4:00 pm CET to discuss with our panel of industry experts from Carlisle, Syncron and Roland Berger: 

Register now

Alexander Brenner
Senior Partner, Automotive
+49 (160) 744-4318
Ashok Kaul
Partner, Head of RB N3XT Analytics
+49 (160) 744-6133
Gene Metheny
Managing Director, Strategic Solutions
+1 (314) 324-4395
Adam Brody
Manager, Pricing Strategy
+1 (860) 713-3027
Johan Östlin
Syncron Price – Center of Excellence  
+46 (721) 911-399
Jan Barbrock
Syncron Price – Solution Consultant
+49 (151) 708-66616

Please note:
We are not making any specific recommendations that participants act in a certain way, but rather are investigating potential techniques that we think each participant will find helpful as each one of them makes their own pricing and marketing decisions individually. The best decision for one of them might not be the best for everyone else.


The personal information you provide to us during the registration process is processed by Roland Berger, Carlisle and Syncron to:

  • identify you as a registered attendee of the webinar, give you access to the webinar, send reminders and let you know in case there are any changes to the webinar (e.g. a change in the time and date when it will take place) & contact you after the webinar, in order to request your feedback,
  • send you information material (in particular surveys, studies, content updates, event invitations) on these and similarly relevant topics by email.
The webinar is recorded. By participating you agree that Roland Berger, Carlisle and Syncron may take video and audio recordings and approve the possible spread of the video recording on the internet or other means of communication without compensation.